Drama is a key tool used to initially grab and retain audience attention. One technique that you can use to gain and keep audience attention is by doing what Marty Huggins did. It can be viewed on my first post (“Introduction to Blog”).
Andrew House opens this presentation at the Play Station 4 E3 Conference: please watch 3:30-4:55 specifically:
Please fast forward the video to 3:30- 4:55
Pay attention to how Andrew House opens the presentation. He uses:
Milestone References: Using terms like “Today Marks” adds a dramatic feel to the presentation, making the audience feel that they are witnessing something life changing.
Background Information: Giving quick insights into the business or product can grab audience attention as they are able to reflect on it. Example: in the video, Andrew House talks about Sony’s portfolio (blockbusters, technology innovations) which can get the audience to say things like “remember the…” or “that was a cool…”.Audience Focused: He got the audience attention by speaking out on how the new Play Station goal was to enhance the gamer experience.
Dramatic Elements:
- Long pauses after key statements
- Pitch in voice
- Charismatic approach
Electronic Entertaiment Expo (Director). (2013). PlayStation
4 E3 2013 [Video Conference]. Retrieved from YouTube
https://www.youtube.com/watch?v=RiNGZMx2vhY
This Video is owned by Playstation.com and can be viewed via the Play Station YouTube channel
Using emotion helps make a connection with the audience.
ReplyDeleteExcellent points! Although I do agree that long pauses, hand gestures and changes of pitch in a presentation does capture and connect with the audience, I feel that conveying your own emotions psychologically connects with whoever you're speaking to much more efficiently, which does make your presentation stick out in their memory :-)
ReplyDeleteHi Rneebs,
DeleteThis is also very true, but it will need to be very controlled emotions in order for the presentation to be effective. When presenters are passionate about their presentation they can deliver a very moving presentation. But if the emotions become somewhat uncontrollable the audience may find it hard to follow along.
I believe that a clear controlled presentation can be most beneficial.
Thanks,
Dillon.